With over 4 decades of experience in the jewellery industry, 78yo Freeda is the matriarch of Beadazzle. Along with her son and his partner, they revived the brand during Covid and are now one of the premier bead and beading suppliers in Canada. Our customers continue to be our strength and foundation. They teach us everyday and guide us as to what they wish us to bring in. Beadazzle truly is your bead store!