ABOUT US
Four Decades. One Family. Endless Beads.
Beadazzle Bead Outlet was born from a lifetime of love for jewellery and craft. Our story begins with Beadmama, Freeda — our 82-year-old matriarch, who spent over 40 years building her reputation in the Canadian jewellery industry as Shamin Jewellers. Her knowledge runs deep, her eye for quality is unmatched, and her passion for the craft has never wavered.
When the world paused during COVID-19, Freeda's son and his partner saw an opportunity to carry that legacy forward. Together, they revived the brand and launched Beadazzle Bead Outlet — a dedicated home for beaders, makers, and jewellery artists across Canada. What started as a family project has grown into one of Canada's premier bead and beading supply destinations.
You Are Our Compass
We've always believed that our customers are our greatest strength. You teach us something new every day. Your requests, your creativity, and your feedback shape what we bring in — from natural gemstones and Czech seed beads to Miyuki delicas, findings, tools, and components. If you're looking for it, chances are we're listening.
That's the Beadazzle difference: a family-run shop that genuinely cares about your craft, backed by decades of industry expertise and guided by a community of passionate makers just like you.
Beadazzle, truly is your bead store with a Bead Heart.
Why Beadazzle?
- 🇨🇦 Proudly Canadian — serving makers from coast to coast
- 💎 40+ years of jewellery expertise behind every product we carry
- 👨👩👧 Family-run — real people who care about your craft
- 🌍 Community-driven — our customers shape our catalog
- ✨ Quality you can trust — natural gemstones, Czech & Miyuki seed beads, findings, and more
Thank you for being part of the Beadazzle family. We can't wait to see what you create.
